Data driven approach to marketing campaigns
UK crypto accounting and taxation company marketing department has to plan expenditures on the promo campaigns, interactions with influencers and events. Some of the expenses are in crypto, some in fiat (as the company works worldwide, it can be different currencies).
Company request: The company needed a dashboard that would allow to see analytics on the types of marketing expenses, which often occur in illiquid tokens, and overall marketing expenses.
SMPLR solution: One of the best SMPLR features is to label any kinds of transactions, so you can categorize them in the way it’s needed. Besides, you can see all transaction fees in a separated category, so it’s super easy to calculate.